At our computer educational institute, we recognize the growing importance of digital
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Class:-Basic Computer Knowladge, Internet, Browsers
Language:- Hindi and English
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Introduction to Digital Marketing:-
Defining digital marketing, how is it different from traditional marketing and
why is it relevant now.
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Search Engine Optimisation (SEO):-
Techniques used to optimize any article, website, or blog for traffic & revenue
generation.
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Social Media Marketing:-
Using different social media platforms (Facebook/Instagram/Twitter) to connect
with the audience & convert them to a call of action
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Search Engine Marketing:-
Techniques used to increase the visibility of your webpage on Google search
results (SERP); Search engine marketing mostly revolves around paid search
advertising (text-based ads that are visible on top of every search result).
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Web Analytics:-
Analyzing the behaviour of visitors to a website through reports based on
traffic sources, referring sites, page views, and conversion rates of that
website.
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E-Commerce Management:-
Maintenance of an online product-listing website through product keyword
research, product pricing, positive reviews, and customer retention.
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Planning and Creating a Website:-
How to create a website on WordPress and later use website analytics to track
the behaviour of visitors to a website.
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Email Marketing:-
How to create and send product-based emails in bulk, and ensure that all of the
emails have a good open rate and conversion rate.
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Content Strategy:-
How to create content that matches the user intent and also your business goals.
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Affiliate Marketing:-
Generation of traffic via a third party (company/website). The third party is
paid a commission fee to drive traffic to your website.
Emilly Blunt
December 4, 2017 at 3:12 pm
Never say goodbye till the end comes!